Futura PT is 同城快约's official font. The serif typeface chosen to complement the 同城快约 signature font is Times and is intended to be used primarily for body copy. The university identity is designed to stand on its own within a broad variety of applications. These fonts should be used in most 同城快约 publications. The consistent use will establish a continuity of appearance that will help support the recognizability of the 同城快约 brand, while promoting a professional, cohesive look in all communications. When Futura PT is not available, it may be substituted by Helvetica or Arial.